The effectiveness of an advertising campaign depends largely on accurately identifying factors such as setting clear objectives, creating engaging content, choosing the right ad placement, and more. Among these, selecting the correct Facebook ad image size also plays a very important role.
1. Facebook ad images and what you need to know
What are Facebook ad images? Facebook ad images are pictures used in advertising campaigns. Using images in ads helps make campaigns more impactful, meaningful, and attracts the attention of potential customers, contributing to a more vivid presentation of the content.
Attractive and eye-catching images stimulate curiosity and encourage viewers to interact or make purchases. Facebook ad images are the key factor that draws potential customers and helps create a positive impression on the audience.
Using advertising images increases the number of viewers and boosts the conversion rate for purchases. Image ads on Facebook play a very important role in Facebook Ads campaigns. Besides being illustrative visuals, images are now considered a main way to convey the advertisement’s message. Therefore, well-designed images with the correct size will fully deliver the message to customers. This makes reaching and communicating content easier and more effective.
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2. Why should you use the appropriate Facebook ad image size?
Images are used in almost all types and campaigns of advertising. Therefore, using the appropriate Facebook ad image sizes brings many benefits:
- Using the correct Facebook ad image sizes helps optimize advertising campaigns.
- Posts with properly sized images are easier to reach and attract more attention from people.
- It enhances the aesthetics and professionalism of the advertising posts.
- Posts with standard image sizes help increase conversion rates and boost revenue for businesses running ads.
- High-quality advertising campaigns, both in content and images, are prioritized to be displayed on many users’ Facebook news feeds.
3. The most standard Facebook ad image sizes today
3.1. Facebook ad image size for posts with only one image
For Facebook Stories:
- Size: 1080 x 1920 pixels
- Aspect ratio: 9:16
- This is the standard size specified for Facebook story images.
For Newsfeed Posts:
- Image size: 1200 x 900 pixels or 900 x 900 pixels
- Aspect ratio: 1.91:1
- For single-image posts, you should design eye-catching images that summarize the content, with text covering no more than 20% of the post content.
3.2. Facebook ad image size for posts with two images
For Facebook Stories:
- Size for each image: 1080 x 1920 pixels
- General aspect ratio: 9:16
- Aspect ratio for 2 vertical images: 9:16
- Aspect ratio for 2 horizontal images: 16:9
Using the appropriate size and aspect ratio helps increase image sharpness.
For Newsfeed Posts with 2 Rectangular Images:
- Size for each image: 900 x 425 pixels
- General aspect ratio: 9:16
Note the resolution and the amount of text displayed on the image to ensure the highest quality post.
For Newsfeed Posts with 2 Square Images:
- Size for each image: 900 x 900 pixels
- General aspect ratio: 1:1
The content on the images should be concise and pay attention to resolution.
3.3. Facebook ad image sizes for posts with 3 images
For posts with 1 vertical image and 2 square images:
- Image sizes are: 448 x 900 pixels, and two smaller square images sized 900 x 900 pixels each.
- Aspect ratios: 9:16 for, and 1:1 for the two square images.
For posts with 1 horizontal image and 2 square images:
- Image sizes are: 900 x 425, and two smaller square images sized 900 x 900 pixels each.
- Aspect ratios: 16:9 for, and 1:1 for the two square images.
For posts with 3 square images:
- Image size: 900 x 900 pixels
- Aspect ratio: 1:1
3.4. Facebook ad image sizes for posts with 4 or more images
For posts with 4 square images:
- Image size: 900 x 900 pixels
- Aspect ratio: 1:1
For posts with 1 horizontal rectangular image and 3 square images:
- Image sizes are: 900 x 603 pixels, and 900 x 900 pixels for each of the three square images.
- Aspect ratios: 16:9, and 1:1 for the three square images.
For posts with 1 vertical rectangular image and 3 square images:
- Image sizes are: 598 x 900 pixels e, and 900 x 900 pixels for each of the three square images.
- Aspect ratios: 9:16, and 1:1 for the three square images.
4. Some notes when choosing Facebook ad image sizes
To optimize your Facebook advertising campaigns, you need to keep the following points in mind when selecting images:
- Choose the appropriate image size and format to suit different types of ad posts and advertising formats.
- Selecting the right ad image size also helps ensure the best quality for your posts.
- Avoid choosing images with too low a resolution, as this will affect the image quality when uploaded.
- Ensure the image size and aspect ratio are reasonable.
- Select Facebook ad image sizes according to Facebook’s standards and arrange the image layout properly.
Choosing the right Facebook ad image size not only helps your ads attract more interactions but also optimizes advertising costs. Therefore, it is important to consider the suitable image sizes for each advertising campaign.