Live videos on Facebook are increasingly used for business purposes and have become a popular way to make money, chosen by the vast majority of sellers today. Losing a live video will greatly affect both the seller and the viewers.
1. What is Facebook live video?
Facebook Live Video (Livestream) is a very popular feature of Facebook and has been highly favored by users in recent years. It allows users to share live videos with anyone using the Facebook social network. In live videos, the sharer and the viewers can interact with each other in many ways such as live chat, likes, comments, and reactions. Since Facebook launched this feature, it has helped improve user experience, therefore it has received positive feedback from everyone.
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2. Conditions to livestream on Facebook
Anyone can easily livestream on Facebook with just a phone or computer. But to do that, Facebook users must meet the following requirements:
- The personal Facebook account must have been created for at least 60 days and must be a real account.
- If it is a Page or a personal profile set to professional mode, it needs at least 100 followers to be able to livestream.
- The account must comply with Facebook Live policies regarding Data Policy, Community Standards, and Terms of Service.
- If you want to livestream from a Page, you need to have access rights to the Page from Facebook or work access rights to create content.
3. Benefits of livestreaming on Facebook
Livestreaming on Facebook is creating a new environment for users thanks to the great benefits it brings. Especially, it offers a new playground for business people, popularly known today as “Online Business.” The benefits of Facebook live video that you must know include:
- Facebook live video acts as an invisible thread connecting people across the country to chat, share feelings, and exchange.
- Livestreaming on Facebook to sell and promote products helps businesses find potential customers and increase user interaction.
- For viewers, live videos provide a more authentic experience of the products they desire, helping to increase trust.
- This form also helps businesses quickly increase conversion rates. During a live video, sellers can offer attractive promotions to viewers and then introduce products in detail. Additionally, sellers can create a “FOMO” (Fear of Missing Out) effect to encourage viewers to make purchases.
- Thanks to direct interaction with customers, sellers can easily collect customer feedback and understand customer psychology, thereby building and adjusting sales strategies to be suitable and effective.
- This is also one of the most cost-effective yet highly efficient sales platforms for users thanks to the utilities it provides.
4. Reasons why Facebook live videos disappear
If your video suddenly disappears but you have not found the cause yet, please consider some of the following reasons:
- First, if your Facebook live video suddenly disappears or is affected, it is likely due to network connection or recording devices. These are two important factors that help Facebook live videos run successfully.
- Facebook live videos may disappear because of violations of Facebook’s privacy policies. As the platform with the largest number of users in the world, Facebook’s Privacy Policies and Terms are strictly enforced.
- Violation of Community Standards: Community Standards are important criteria set by Facebook to build a healthy and developing environment for users.
- Facebook live videos may disappear because the seller may have made some mistakes such as saying words banned or restricted by Facebook, mentioning other e-commerce platforms, selling inappropriate content, etc. This can cause the live stream to be shut down immediately.
5. Impacts when a Facebook live video is lost
Losing a Facebook live video causes significant effects on Facebook users, especially businesses and online sellers, such as:
- If a live video is lost, it affects the time and effort of individuals and businesses in preparation.
- Losing potential customers in the live video and important information.
- Losing a Facebook live video causes you to lose connection with viewers and reduces interaction.
- Reduces conversion rates due to not reaching many viewers, thereby decreasing revenue.
- Suddenly losing a live video can affect the reach and user engagement of subsequent videos.
- Losing the live video causes viewers to miss products they need but haven’t bought yet, leading to viewer frustration.
6. How to fix and important notes
To minimize risks, sellers or anyone doing Facebook Livestream should prepare carefully to ensure the live video quality meets expectations. However, some issues are beyond control, so if you encounter problems, you can consider the following solutions:
- Check your Internet connection and recording devices: These two factors most easily affect your livestream process, so check them immediately if problems occur!
- If you try all ways but still cannot reopen the livestream, contact Facebook Support Center for immediate assistance.
- Before the official livestream, do a test livestream to check recording devices and network speed.
- Avoid mentioning other e-commerce platforms and absolutely do not say offensive words banned or restricted by Facebook.
- Have a backup plan for the livestream session to prevent possible incidents.
We hope that through the above article, you will understand the causes of Facebook live videos disappearing and how to fix these issues. Thank you for your attention and support of Lolo Media. For any questions about Digital Marketing solutions, please contact us immediately via Telegram: t.me/loloagency or hotline: 079.4345678 for quick consultation.