Facebook is not only a social networking platform for connecting friends but also a “gold mine” of information for marketers, businesses, and individual users who want to search for data. Among the tools that support information extraction, Facebook Graph Search stands out for its advanced and accurate search capabilities based on user relationships, interests, and activities. In this article, let’s explore together with Lolo Media what Facebook Graph Search is and how to use this tool effectively!
1. What is Facebook Graph search?
Facebook Graph Search is a semantic search tool introduced by Facebook in March 2023. It is designed to provide answers to users’ natural language queries rather than just a list of links.
2. Facebook Graph search functions
Facebook Graph Search offers rich search capabilities for objects based on relationships and connections:
- Facebook Graph Search allows searching for relevant information by the words and semantics used by people in their contact lists’ posts.
- It helps you find people through users’ natural language queries on pages or profiles.
- It supports location-based searches limited to a specific position (latitude and longitude) and distance.
- It searches based on user registrations, friends, or places where the user or friends have been tagged.
- Users can filter search results, for example, by time (from and to dates) or restrict searches to the news feed of a particular user, among other new features.
==> See also: Quality Facebook Ad Account Rental Services
3. Guide to searching with Facebook Graph search
With its intelligent search capability on Facebook, Graph Search is chosen by many users to find friends, places, images, friends’ photos, and more, even with the most complex and tricky conditions we can specify. Although Facebook now offers more advanced search tools and has discontinued the Graph Search function, we can still use its queries via direct search URLs.
First, we need to identify the Facebook ID of the target account to use Graph Search.
Step 1: Visit the following link: http://findmyfbid.com/
Step 2: Enter the URL of the Facebook profile into the box and click “Find numeric ID.”
Step 3: You will immediately see the Facebook ID of the profile to use for Graph Search.
Search Queries Related to Personal Facebook Accounts
- People you may know:
www.facebook.com/search/me/non-friends/me/friends/friends/intersect
- Your friends:
www.facebook.com /search/me/friends - Friends who liked posts:
www.facebook.com/search/me /friends/stories-liked/stories-recent - Photos of friends:
www.facebook.com/ search/me/friends/photos-of
- Music you might like:
www.facebook.com/search/me/pages-recommended-for/musician/pages/intersect - Restaurants near you:
www.facebook.com/search/me/places-near/273819889375819/places/intersect - People who sent friend requests:
www.facebook.com/friends/ requests/?fcref=jwl&outgoing=1
Search Queries Related to User Interactions
- People who liked certain photos:
www.facebook.com/search/id/photos-liked - People who commented on certain photos:
www.facebook.com/search /id/photos-commented - Groups someone has joined:
www.facebook.com/search/id/groups
- Places someone has visited:
www.facebook.com/search/id/places - Content someone liked:
www.facebook.com/ search/id/stories-liked - Content someone commented on:
www.facebook.com/search /id/stories-commented
Relationship Status Queries
- Search for single people:
www.facebook.com/search/single/users - Search for married people:
www.facebook.com/search/married/users - Friends of a specific person:
www.facebook.com/search/id/friends - Single females:
www.facebook.com/search /single/users/females/intersect
You can replace “females” with “males” to find single males.
Other Query Examples
- People who like both Page A and Page B:
www.facebook.com/search/id-page1/likers/id-page2/likers/intersect - People born in Location A and living in Location B:
https://www.facebook.com/search /id-location1/users-birth-place/%20id-location2/residents/present/intersect - People working in Location A and living in Location B:
https://www.facebook.com/search/%20id-location1/employees/%20id-location2/residents/present/intersect
- People aged 18–35 named “Linh” living in Hanoi:
: www.facebook.com/search/str/linh/users-named/35/18/users-age-2/108109945876600/residents/present/intersect
- Females born in January 1986:
www.facebook.com/sear ch/1986/jan/date-2/users-born/females/intersect
- Friends of person A living in location B:
www.facebook.com/search/id/friends/id-location/residents/present/intersect - See people who liked a page:
www.facebook.com /search/id-page/exact-page-likers - Find all people named ABC:
www.facebook.com/ search/ str/ABC/users-named
4. Application of Facebook Graph search tool to identify target customers on Facebook
Facebook is a powerful channel that not only enables two-way interaction between you and your customers but also strengthens trust and increases brand affinity. Moreover, Facebook promises to deliver many direct orders, boost sales, and help your business grow strongly.
Applying the Graph Search tool to identify target customers is essential; it is the key to finding potential customers. Business owners and sellers often use Facebook Graph Search to understand customers’ needs, desires, and what they truly care about, thereby adjusting strategic targets to attract the most potential customers.
- Search by interests: You can use Facebook Graph Search to look for keywords related to topics such as “Yoga,” “Running,” “Sports,” etc.
- Search by geographic location: Use geographic terms like city or country names. Searching by location helps you find people around your area.
- Search by relationships: Enter keywords like “People who are friends with + [name of person you want to find]” to find people with similar names, interests, and behaviors as your customers.
- Search through groups or pages: Facebook Graph Search is a tool to identify target customers through groups and pages related to your products or services.
- Search by user behavior: Facebook Graph Search can help you find events and interactions that your friends have participated in.
Facebook Graph Search is a powerful tool that helps you search deeply and accurately on the Facebook platform. From researching potential customers and analyzing competitors to building effective marketing strategies, Graph Search offers countless opportunities if you know how to use it properly. Try it now to maximize the benefits of this tool!