Summary of Facebook Video Sizes Standard 2025

In the era of rapidly developing digital technology, social networks have become an important communication channel connecting people to the world. Facebook, a social media platform with billions of users, has become a place where people share videos about their daily activities. However, creating a good video is not only about content but also requires creators to comply with Facebook video size standards. So, what are Facebook video sizes? And how important are they in today’s life?

1. What is Facebook video size?

Facebook videos are content shared in video format and uploaded or shared on the Facebook social media platform. These videos can appear in various locations such as the News Feed, Stories, Reels, Watch (video channel), or within advertisements and posts by users or businesses.

Facebook video size refers to technical specifications such as aspect ratio, resolution, and file size of videos uploaded to Facebook. Using the correct standard size ensures that the content displays beautifully and is compatible across all user devices.

Uploading Facebook videos helps individuals and businesses attract a large audience, delivering high effectiveness in content promotion. Therefore, the use of Facebook videos is increasingly prioritized by both individuals and businesses.

However, individuals and businesses need to choose the correct Facebook video size for each video format to facilitate easier content promotion to a wider audience.

==> See also: Quality Facebook Ad Account Rental Services

2. Why is Facebook video size important?

Facebook is known as the largest social network in the world with over 2 billion users, making it a favorite communication channel for many people to promote content and products. Therefore, Facebook video size not only affects the content itself but also determines the success of the video in attracting viewers on this social media platform. Here are the reasons why users should pay close attention to Facebook video size:

Visually appealing display: Using the correct video size helps prevent videos from being blurry, distorted, or cropped, providing viewers with a more comfortable and enjoyable viewing experience.

– Increased engagement: Sharp and properly sized videos attract viewers’ attention and keep them watching longer.

– Advertising effectiveness: For advertising campaigns, the correct video size optimizes costs and enhances the efficiency of message delivery.

3. Popular Facebook Video Sizes in 2025

3.1 Landscape Video

– Aspect ratio: 16:9

– Recommended resolution: 1280 x 720 pixels

– Usage:

  • Suitable for advertising content such as Facebook Watch, News Feed, and regular posts.
  • Commonly used for product introductions, event videos, educational content, or longer formats like short films and storytelling videos.
  • Provides a good viewing experience on desktop computers or devices with large horizontal screens.

3.2 Square Video

– Aspect ratio: 1:1

– Recommended resolution: 1080 x 1080 pixels

– Usage:

  • Displays well on both Facebook News Feed and Instagram Feed, due to its large screen coverage on mobile devices.
  • Ideal for product ads, concise messages, or engagement-focused campaigns.
  • This format helps viewers focus on the main content without distractions from surrounding space.

3.3 Portrait Video

Aspect ratio: 9:16

– Recommended resolution: 1080 x 1920 pixels

– Usage:

  • Optimized for Facebook Stories, Reels, Instagram Stories, and in-stream mobile ads.
  • Suitable for quick message delivery videos, such as new product launches, special promotions, or short entertainment clips.
  • Often includes effects or text overlays to capture attention within the first few seconds.

3.4 Full-screen Video

Aspect ratio: 2:3 or 4:5

– Recommended resolution: 1200 x 1500 pixels or 1080 x 1350 pixels

– Usage:

  • Highly effective on Facebook News Feed, Instagram Feed, and Carousel Ads.
  • Suitable for campaigns focused on high engagement, such as major discounts, brand stories, or lifestyle content.
  • This format maximizes display space without requiring viewers to rotate their screens.

Notes:

– Facebook supports file formats such as MP4 and MOV, with a maximum file size of 4GB.

– Recommended video durations:

  • Regular posts: up to 240 minutes
  • Stories: up to 15 seconds
  • Reels: up to 90 seconds

4. Why must you comply with Facebook’s standard video sizes?

Facebook video size plays a crucial role in attracting viewers. To ensure effective communication and video quality, users should adhere to Facebook’s standard video sizes in order to:

– Provide a good user experience: Videos with the correct size display the full content properly, creating a positive impression on viewers.

– Optimize effectiveness: Facebook prioritizes displaying videos that meet technical standards, helping your video reach a larger audience more easily.

– Ensure display quality across all devices: Facebook is accessed on various devices such as smartphones, iPads, and laptops. A video with the standard size guarantees that the content displays beautifully without cropping or distortion on any screen.

– Increase viewer engagement: A video optimized in size and format makes viewers feel comfortable and uninterrupted visually. This attracts more attention, leading to higher views, likes, and shares.

– Enhance professionalism and brand credibility: Adhering to standard sizes demonstrates the professionalism and meticulousness of individuals or businesses in video promotion, thereby building trust and positive impressions from viewers.

– Optimize advertising costs: For video ads, ensuring the correct size improves conversion rates and reduces advertising costs by delivering optimized content to the target audience.

– Synchronize content across platforms: Facebook’s standard video sizes are often compatible with other platforms such as Instagram (also part of Meta), making it easier to repurpose content without extensive editing.

In summary, complying with Facebook’s video size standards not only reflects professionalism but also optimizes viewer experience and maximizes video effectiveness.

5. Important notes when using Facebook video sizes

When using Facebook video sizes, users need to keep in mind several points to ensure the content meets technical standards, attracts viewers, and enhances communication effectiveness:

Check before posting: Ensure the video displays correctly across different devices.

– Focus on content: While the correct size is important, engaging content is the key factor to retain viewers.

– Pay attention to video length: Even with the right size, videos that are too long or rambling may cause viewers to lose interest. Optimize the duration to fit the content goals and target audience.

– Add subtitles and quality audio: Subtitles are essential for viewers to understand the content when the sound is off or when videos feature regional dialects or foreign languages. At the same time, audio should be clear and aligned with the message to enhance professionalism.

– Experiment with multiple formats: Depending on the purpose (advertising, regular posts), choose the format that best optimizes effectiveness.

– Monitor viewer feedback: After posting, tracking comments and viewer responses is crucial to evaluate the success and effectiveness of the video. This helps creators gain experience and motivation to improve.

– Ensure compliance with Facebook policies: Check Facebook’s content and format regulations to avoid video rejection or reduced distribution.

Facebook videos are an effective marketing tool that not only offer convenience but also help individuals and businesses reach the right consumers, boost engagement, increase profits, and improve efficiency. Apply the above information to optimize your communication strategy.

Lolo Media hopes this article helps you select the appropriate Facebook video size for your advertising campaigns.

For any questions about Digital Marketing solutions, please contact us immediately ia Telegram: t.me/loloagency  or hotline: 079.4345678 for quick support from LoLo Media.

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