What is a Verified Information Account? It is one of the essential resources and tools supporting the creation of advertising campaigns on Facebook. The term “Via” is very familiar to advertisers, but not everyone truly understands it clearly. Today, let’s explore in detail what a Verified Information Account is, its great benefits, and how to identify a good Verified Information Account when purchasing.
1. What is a Verified Information Account?
A Verified Information Account (often abbreviated as VIA) is a Facebook account whose user information has been verified by Facebook through official identity documents such as Citizen Identification Cards or Driver’s Licenses.
These accounts are considered to have a higher trust level, with reliability close to 100% and a very low chance of encountering a checkpoint. A checkpoint is an automatic security mechanism by Facebook designed to protect user information and prevent data theft.
Verified Information Accounts are Facebook accounts that have been granted the blue verification badge and have their advertising functions restored. Compared to unverified accounts, verified accounts are used to manage ads and launch campaigns with higher success rates, faster approval, and greater stability.
Using Verified Information Accounts helps advertisers reduce the occurrence of unusual errors that often happen when Facebook implements new policies. In fact, starting from late 2020, Facebook began requiring some accounts to complete identity verification before being allowed to use advertising services on the platform.
However, the success rate of the traditional verification process is quite low because many individuals own multiple accounts. Facebook’s intelligent system can detect which accounts are primary and which are secondary or third.
Due to legal document limitations per individual, identity verification can be challenging. This has led to the widespread emergence of services that buy and sell Verified Information Accounts up to the present.
2. Why should you use Verified Information Accounts for advertising?
What is a Verified Information Account? Why should you use Verified Information Accounts when running ads? Here are the outstanding benefits that advertisers have observed when using this type of account:
No Need for Additional Identity Verification
Identity verification on Facebook is essentially a way to protect your account and inform the system that you are the rightful owner. The person logging in and operating the account is indeed you, not someone else. This has been a mandatory Facebook policy since late 2020. Verification is also Facebook’s way of confirming your identity when the name on Facebook differs from your real name.
Verified Information Accounts mean Facebook recognizes an individual user behind the account. These accounts have their advertising functions restored, so you will almost never encounter checkpoint issues from the system. Even if there is a checkpoint, the likelihood is very low.
Moreover, if the account is disabled by Facebook, verified accounts are easier to recover. Given Facebook’s frequent policy changes, these verified accounts are the best survivors during platform-wide crackdowns.
Faster Facebook Ad Review
The speed of ad approval depends on factors such as the content, target audience, product, and the trust level of the advertising account (Verified Information Account). Therefore, the account used is a crucial factor that greatly influences how quickly your campaigns go live to users.
After some time using them, advertisers report that campaigns launched with verified accounts are reviewed and approved faster than those using regular accounts. This allows campaigns to run immediately, saving time and effort spent on rechecking and editing ads. Advertisers only need to monitor and optimize daily.
Create Facebook Advertising Assets
Verified Information Accounts are used to create essential advertising assets that support advertisers, such as:
- Business Manager (BM) accounts
- Facebook ad accounts
- Facebook Pages
- Facebook Pixels and management
Of course, any account can create these assets, but the trustworthiness depends on the original account used to create them. Verified Information Accounts are rated as having very high trust levels.
3. Types of Verified Information Accounts on the market
You have likely found the answer to what a Verified Information Account is. As the demand for this type of account increases, providers seek reputable sources to enhance the trust level for users. Below are the common classifications of Verified Information Accounts:
Classification by Country
Verified Information Accounts are first categorized by popular countries:
- Vietnam VIA
- Thailand VIA
- India VIA
- The US VIA
- Indonesia VIA
- Philippines VIA
Classification by Account Age:
- Old VIA
- Super Old VIA
- New VIA
4. How to check Verified Information Accounts
You now know what a Verified Information Account is and its important role in advertising campaigns. However, with the large number of accounts available today, how can you be sure you have purchased a legitimate VIA? Let’s check together:
Step 1: Access Facebook Ads Manager and select Account Quality.
Step 2: Choose the Facebook account you want to check. The following cases may occur:
- If the account shows “Restricted Account”, it means the Verified Information Account has been verified but not confirmed, and this account cannot run ads.
- If it shows “Needs Verification”, you must complete the verification steps before managing or editing ads.
- If identity verification is successful, the account quality will display “Advertising Ability Restored”.
5. Where to buy Verified Information Accounts?
Currently, there are many providers offering Verified Information Accounts on the market. The actual price depends on factors such as the account’s age, number of friends, whether it is a domestic or foreign account, and whether it is old or new. When purchasing, you should pay close attention to the quality and warranty policy.
After receiving the account, you should log in immediately and report any issues to the seller. At the same time, change the Facebook password and associated email to ensure security.
Lolo Media is one of the reputable providers offering account rental services, guaranteeing durable accounts that can handle all types of Facebook policy violations and large budgets. You can contact them quickly via Telegram: t.me/loloagency or hotline: 079.4345678 for prompt consultation.
Through this article, you should now understand what a Verified Information Account is and the benefits of using this type of account for advertising campaigns. If you have any questions, feel free to call us or leave a comment below for detailed support.