If you work in or research the field of Facebook advertising, you have probably heard of VIA Limit. However, most people who have not used advertising browsers are quite unfamiliar with this term. Therefore, questions like “What is VIA Limit?” and “How to check VIA Limit or spending limit?” are very common. Understanding this issue, the following information will provide you with the most detailed answers.
1. Concept of VIA Limit and distinction from spending limit and threshold
First, let’s understand what VIA is. It stands for Verify Information Account. Literally translated, these are accounts with verified information. In other words, these are real accounts.
Currently, there are two sources of VIA Facebook accounts. The first source comes from hackers who steal real user accounts. The second source is from self-created accounts with verified information.
VIA is usually known as a tool for businesses. Companies use verified accounts to run advertising, seeding, or spamming. The ultimate goal is to help products reach as many customers as possible.
However, advertising requires capital. Facebook does not allow businesses to advertise excessively. That is why VIA Limit, thresholds, or spending limits exist.
What is VIA Limit? It is the advertising budget limit of a Facebook account. This limit is usually set on a daily basis. For example, if an account has a VIA Limit of 1.1 million VND, it can only advertise up to 1.1 million VND per day.
You need to clearly distinguish this concept from the spending limit or VIA threshold. Although they share similarities, they are not the same.
The spending limit applies to a Facebook account as a whole. This limit includes advertising, tool purchases, and generally all activities of the Facebook account per day.
Meanwhile, the threshold includes the daily spending limit, billing threshold, and the lifetime spending limit of the account. This combination provides the best limit management for the Facebook account.
2. Why should you check the VIA Limit?
As explained, VIA Limit is the budget limit for a Facebook account. Therefore, when performing actions such as Facebook advertising, it is necessary to pay attention to this Limit.
You need to clearly understand how much advertising limit your account has. From that, you will know how to top up your budget. At the same time, this limit also helps you make the most appropriate advertising plan.
Facebook does not allow businesses to advertise or spam excessively. Therefore, having a suitable strategy is extremely necessary to harmonize with your initial capital.
Avoiding violations of Facebook’s rules is also a way to keep your account operating stably. Understanding and properly applying the rules in this arena clearly gives you a better chance to be successful.
3. How to check spending limit, check limit, and threshold for VIA
Even nowadays, when asking some people working in advertising, checking the VIA Limit or threshold is still a difficult task. Of course, for those who are proficient, this is very easy.
How to check the Limit
Once you understand what VIA Limit is, almost everyone wants to check it. This is how you can set the best limits and advertising strategies. In fact, there are many ways to check the VIA limit nowadays.
You can check it directly in the Ads Manager. Specifically, you can access Ads Manager and create any new ad. There, you can find the campaign budget section. Next, enter a daily budget of about 90 million VND. Facebook will automatically display your VIA Limit.
Another way to check the limit is by using tools. Currently, there are quite a few tools supporting users to check advertising limits. You just need to download and check via the browser, and it will automatically calculate.
How to check spending limit
This is the part that causes the most confusion with VIA Limit. If you understand what VIA Limit is, you will probably no longer have any doubts about it.
To check the spending limit, click on Ads Manager. Then click on Billing. Finally, click on Account Spending Limit.
How to check VIA threshold
The VIA threshold on Facebook is also something you need to pay attention to. Checking it is very simple.
Specifically, you can check the VIA threshold in the following ways:
- Method 1: In your bank account, Mastercard/Visa statements will show Facebook charges after each advertising payment. The amount Facebook charges corresponds to the payment threshold.
- Method 2: Check via the payment activity report link. For personal accounts, go to:
https://adsmanager.facebook.com/ads /manager/billing_history/summary - For business accounts, go to:
https://business.facebook.com/ads /manager/billing_history/summary
The above information answers the question “What is VIA Limit?” as well as how to check spending limits. With this information, you should better understand the concepts of advertising limits, spending limits, and VIA thresholds on Facebook.