Facebook advertising is becoming increasingly popular because it delivers high effectiveness in optimizing costs. Facebook Ads Manager provides businesses with excellent benefits in boosting revenue and acquiring potential customers.

1. What is Facebook Ads Manager?

Facebook Ads Manager is a tool from Facebook designed to help users create, manage, monitor, and analyze reports of advertising campaigns on Facebook and Instagram in the most efficient way. With just a few simple clicks, you can clearly grasp the details of your running campaigns and then take appropriate adjustment measures. Thanks to Facebook Ads Manager, the advertising effectiveness of businesses has significantly increased compared to before, with simpler execution methods but without reducing effectiveness.

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2. Key features of Facebook Ads Manager

Facebook Ads Manager stands out with the following notable features:

• It allows you to quickly and effectively set up advertising campaigns on Facebook and Instagram.
• It enables you to manage both running and past campaigns through simple clicks using key performance indicators, so you don’t have to worry about how to manage your campaigns while still achieving high effectiveness.
• Facebook Ads Manager helps you analyze weekly and monthly reports quickly and accurately, making it easier to make appropriate campaign adjustments and create new campaigns with high efficiency.
• It targets diverse customers, reaching many audiences, thereby accessing potential customers and creating custom audiences.
• Using Facebook Ads Manager offers advantages such as being prioritized by Facebook over personal accounts and receiving the fastest updates on new Facebook features.
• One standout feature is the ability to create multiple sub-accounts and collaborate with others by sharing customer data, as long as access permissions are granted.
• It allows businesses to view and edit reports directly within Facebook Ads Manager.
• Additionally, Facebook Ads Manager optimizes campaign performance and costs, and importantly, supports A/B testing to experiment with different advertising campaigns.

3. How to create a Facebook Ads Manager account?

Facebook allows users to create a Facebook Ads Manager account on both iOS and Android, usable anywhere. To create a Facebook Ads Manager account, you first need to have a personal Facebook account. If you already have one, please follow these steps:

Step 1: Create a Facebook Page on your personal Facebook account.

Go to Facebook and click on the “Menu” at the top right corner of the screen. Then select “Pages” and proceed to create a new Page.

Step 2: Access the Facebook Ads Manager via this link: https://www.facebook.com /business/tools/ads-manager/get-started 

Step 3: Set up an ad account and fill in the required information. (If you access via mobile, you need to download the “Meta Ads Manager” app to proceed.) At this step, select the business you want to advertise for, then choose the campaign objective, time zone, and currency, then click continue.

Step 4: Choose the “Page Name” and “Category” you want to advertise.

Step 5: After completing the above steps, you can create an ad and start managing it.

4. Tools to support and optimize Facebook Ads Manager

To fully exploit the utilities that Facebook Ads Manager offers, you can use the following supporting tools:

• Audience Insights: This tool helps you find potential customer segments and target audiences by analyzing interests, characteristics, needs, and user goals. It helps you understand customer psychology and trends they are following.
• Facebook Library: This tool allows you to easily search and evaluate ads based on metrics such as likes, follows, etc. Especially, Facebook Library enables users to analyze and research competitors’ data and capture viral advertising trends.
• Facebook Pixel: This tool tracks customer behaviors such as visits, products added to cart, and measures ad effectiveness to optimize customer experience. Facebook Pixel helps you optimize ads and increase conversion rates.

5. Using Facebook Ads Manager Correctly and Effectively

Not everyone knows how to use Facebook Ads Manager properly and effectively:

• To maximize Facebook Ads Manager’s features, you need to clearly define your campaign objectives and choose the appropriate ad formats.
• Understand how it operates and its principles to use the right functions for the right purposes.
• Use supporting tools reasonably: Avoid overusing external tools. Facebook Ads Manager already provides many great experiences, and excessive use of other tools may cause adverse effects.
• When creating ads, seek engaging and highly persuasive content. Keep up with new trends to attract more interactions.
• Regularly monitor campaign performance to grasp key metrics and implement suitable strategies.
• Adjust budgets reasonably for each campaign to optimize costs while maintaining high effectiveness.
• Do not create ads that violate community standards, data privacy policies, or Facebook’s privacy rights.

In this article, Lolo Media has guided you on how to use Facebook Ads Manager – Facebook’s advertising management tool. We hope our sharing provides you with useful information to apply in practice, helping you better understand Facebook Ads Manager on Facebook effectively. For any questions about Digital Marketing solutions, please contact us immediately via Telegram: t.me/loloagency  or hotline: 079.4345678 for quick consultation.