Facebook advertising has become one of the most effective online marketing tools today, enabling businesses to reach millions of potential customers with just a few simple steps. However, to implement an effective advertising campaign, understanding the Facebook ads pricing is an extremely important factor. In this article, Lolo Media will explore the factors affecting the Facebook advertising price list and share cost optimization tips to achieve the highest efficiency.
1. The most detailed Facebook advertising price list
The latest Facebook advertising price list was updated in May 2024. Accordingly, the advertising cost on Facebook varies depending on each business industry. Below is the updated Facebook advertising cost statistics by industry:
- Industrial sector: $2.22 USD ≈ 51,876 VND
- Apparel sector: $0.45 USD ≈ 10,422 VND
- Education sector: $1.06 USD ≈ 24,584 VND
- Beauty sector: $1.81 USD ≈ 41,917 VND
- Real estate sector: $1.81 USD ≈ 41,917 VND
- Finance sector: $3.77 USD ≈ 87,309 VND
- Legal sector: $1.32 USD ≈ 30,569 VND
- Fitness/Gym sector: $1.90 USD ≈ 44,000 VND
- Technology services sector: $2.14 USD ≈ 49,559 VND
- Healthcare sector: $1.32 USD ≈ 30,569 VND
Facebook advertising costs also vary depending on the ad format, with differences influenced by factors such as content, business field, fanpage quality, advertising budget, and timing of the campaign. Below is the Facebook advertising price list for some popular ad types for your reference:
- Facebook post ads: 600 – 900 VND per click
- Facebook to website (traffic ads): 700 – 1,000 VND per click
- Video ads: 450 – 700 VND per view (targeting 4,300 – 67,000 views)
- Display ads: 3.5 – 8 VND per impression
==> See also: Quality Facebook Ad Account Rental Services
2. Basic cost types when running Facebook ads
Cost Per Click (CPC): This is the amount you pay each time a user clicks on your Facebook ad. CPC is one of the key metrics for evaluating the effectiveness of an advertising campaign. The formula to calculate CPC is:
CPC = Total Advertising Cost / Total Number of Clicks
– Total Advertising Cost: The amount of money you have spent running the ad campaign.
– Total Number of Clicks: The number of times users click on your ad (link, image, or CTA button).
Example:
If you spend 500,000 VND on a campaign and receive 250 clicks, then:
CPC = 500,000 / 250 = 2,000 VND per click.
Cost Per Like (CPL): This is the amount you pay to get one like on your Facebook page or on the promoted post. CPL is an important metric to measure the effectiveness of campaigns aimed at increasing page or post likes. The formula to calculate CPL is:
CPL = Total Advertising Cost / Total Number of Likes
– Total Advertising Cost: The amount spent on the campaign.
– Total Number of Likes: The number of likes your page or post receives through the ad.
Example:
If you spend 500,000 VND on a campaign and attract 200 likes, then:
CPL = 500,000 / 200 = 2,500 VND per like.
Cost Per Mille (CPM): This is the amount you pay for every 1,000 ad impressions, regardless of whether users click on the ad or not. CPM is commonly used for brand awareness campaigns, building brand image, and creating impressions with potential customers. The formula to calculate CPM is:
CPM = (Total Advertising Cost / Number of Impressions) × 1,000
Example:
If you spend 500,000 VND and your ad is shown 50,000 times, then:
CPM = (500,000 / 50,000) × 1,000 = 10,000 VND.
This means you pay 10,000 VND for every 1,000 ad impressions.
Cost Per Action (CPA): This is the amount you pay for each specific action you want users to take after interacting with your ad. Actions can include purchases, registrations, form submissions, app downloads, etc. The formula to calculate CPA is:
CPA = Total Advertising Cost / Number of Actions
Example:
If you spend 1,000,000 VND on an ad campaign and 50 customers complete the desired action (purchase), then:
CPA = 1,000,000 / 50 = 20,000 VND per action.
Conversion Rate (CVR): In Facebook advertising, this is the percentage of users who complete the desired action after clicking on the ad. Conversions can be purchases, form submissions, account registrations, app downloads, depending on your campaign goal. CVR is a critical metric to assess the real effectiveness of your Facebook ad campaign and to develop suitable optimization strategies. The formula to calculate CVR is:
CVR = (Number of Conversions / Total Number of Clicks) × 100
Example:
If you have 1,000 clicks on your ad and 50 of those users make a purchase (conversion), then:
CVR = (50 / 1,000) × 100 = 5%.
3. 10 factors affecting Facebook advertising costs
Running Facebook ads does not depend solely on the budget you spend but also on many other factors. These factors can increase or decrease advertising costs, directly impacting the effectiveness of your campaign. Below are the important factors to keep in mind.
3.1. Target Audience
– Audience Size: The larger the target audience, the higher the advertising cost. For example, nationwide ads are more expensive than ads targeting a specific city.
– Audience Characteristics: Age, gender, interests, and behaviors significantly affect ad costs. Audiences with high purchasing power usually come with higher reach costs.
3.2. Industry Competition Level
Competition from businesses in the same industry: If you operate in a highly competitive field such as fashion, beauty, or technology, advertising costs will increase due to many advertisers competing for customer attention.
3.3. Ad Format
– Ad Content Type: Video ads tend to be cheaper than image or text ads because videos are more engaging for customers.
– Ad Format: Different formats like message ads, post ads, or carousel ads have varying costs. Choosing the right format affects your overall budget.
3.4. Advertising Objective
Facebook advertising objectives are comprehensive marketing goals advertisers select when creating ads. Objectives include awareness (brand building), consideration (increasing engagement), and conversion (driving sales). Generally, boosting revenue requires pushing conversion objectives, which also increases ad costs.
3.5. Timing and Frequency of Ads
– Ad Timing: Running ads during peak hours or for a short period usually costs more.
– Ad Frequency: Repeated ads to increase brand recognition consume more budget.
3.6. Budget and Bidding Method
– Daily or Lifetime Budget: A larger budget helps ads reach more people but can lead to waste if not optimized.
– Automatic vs. Manual Bidding: Manual bidding can help control costs better but requires more experience.
3.7. Ad Quality
Ad quality score indicates how relevant and appealing your ad is to your targeted audience. The score is based on positive engagement, negative feedback, and relevance.
3.8. Industry Sector
Facebook applies different pricing models for various industries. High-cost markets include finance, insurance, consumer services, and more.
To compete in these sectors, advertisers must place competitive bids. However, bidding alone does not guarantee campaign success; investing in quality content that delivers value to users is crucial. This factor helps you outperform top competitors in your field.
3.9. Ad Placement
Facebook ad placements are divided across different areas on Facebook, Instagram, and Messenger platforms. Each platform offers various placements such as News Feed, Right Column, Stories, etc.
3.10. Seasonal Periods
Holidays like Tet (Lunar New Year), Black Friday, or Christmas often cause advertising costs to spike due to a surge in advertisers. Therefore, ad costs during these peak periods are higher than usual. To achieve marketing goals, budgets for these high-demand months need to be larger than other months.
4. Ways to optimize Facebook advertising costs
4.1. Precisely Define Your Target Audience
This is a crucial step to ensure your ads reach the right people, thereby increasing effectiveness and reducing costs. You need to segment customers based on specific demographic factors, interests, and behaviors such as age, gender, shopping habits, occupation, and marital status. This helps your ads reach the right audience and minimizes budget waste.
Use Lookalike Audience: Facebook allows you to create Lookalike Audiences based on your existing customers, enhancing the chances of finding new high-quality customers.
4.2. Choose the Appropriate Ad Format
– Video Ads: Videos usually attract more attention, increasing engagement rates and thus lowering ad costs.
– Carousel Ads: This format allows displaying multiple products at once, suitable for shops with many items.
– Message Ads: Use message ads to boost direct interaction with customers.
4.3. Optimize Ad Content
– High-Quality Images and Videos: Clear and professional visuals create a strong impression on customers.
– Compelling Messaging: Write concise content that directly addresses customer needs. Include clear calls to action like “Buy Now,” “Register Now,” “Learn More,” or “Download.”
– A/B Testing: Compare the performance of different ad versions to select the best one.
5. Facebook Ads Account Rental Service at Lolo Media
Lolo Media is a leading provider specializing in Facebook advertising support services, especially high-quality Facebook Ads account rentals. With years of experience and a professional expert team, Lolo Media commits to delivering optimal solutions for businesses and individuals, helping maximize customer reach effectiveness.
Our service focuses on providing safe and reputable ad accounts, helping clients optimize their ad campaigns.
Benefits of Renting Ad Accounts at Lolo Media:
– No deposit, no account opening fees.
– Diverse ad account inventory across multiple time zones and currencies.
– BM2500 accounts guaranteed against bans or deactivation.
– Fast, 24/7 support.
– Clear, transparent contracts.
Please refer to the price list and feel free to contact us via Zalo, Facebook, or hotline 0866.29.8888 for detailed consultation.
With the shared Facebook advertising price list from Lolo Media above, we hope you have a clear budget plan for your ad campaigns. To learn more about other Facebook advertising topics, please visit other articles by Lolo Media at: https://lolo.vn