If you are selling clothing on Facebook, what are you waiting for to run Facebook ads to boost your business? Check out the extremely effective way to advertise clothing on Facebook for 2021 in the article below.
Clothing is always one of the best-selling items on Facebook. However, among hundreds of thousands of shops, are you confident that your products stand out significantly from the others? Just set up Facebook clothing ads following the steps below, and you will not only reach many target customers but also see your orders surge this month!
1) Structure of a standard Facebook ad
Part 1: Ad Headline
The headline of your Facebook ad must be impressive enough to make customers stop scrolling and click to view your ad. The headline can account for up to 80% of your ad’s success.
To create an attractive headline, consider using ALL CAPS or adding engaging icons to draw more attention.
Sample headlines:
- CHECK OUT THE HOTTEST CHRISTMAS COLLECTION #HOT 2020
- Festive Christmas – Grab Super Cute Outfits
- MASSIVE SALE on the hottest items
- Only #99K – Own the trendiest fashion now!!!
Part 2: Product Description
The product description is crucial. You need to help customers clearly understand both the rational (physical) and emotional attributes of your product, and also highlight what makes your product better than competitors’.
Rational Attributes: Descriptions that are tangible and measurable, such as color, fit, material, size, etc.
Example (for a men’s T-shirt ad):
- Available in sizes S/M/L, suitable for 55–90kg
- Breathable, wrinkle-free fabric
- Guaranteed premium fabric, excellent sweat absorption
Emotional Attributes: What customers can imagine or feel when owning the product.
Continuing the men’s T-shirt ad example:
- Perfect fit, extremely COMFORTABLE and EASY TO WEAR yet VERY ELEGANT, highlighting masculine features
- No need to be flashy, this simple style will make her fall for you!
Part 3: State Commitments or Unique Selling Points
This section helps customers feel more confident and makes it easier for them to choose your product. Clearly state your commitments and unique features that no other shop offers.
Example commitments for the men’s T-shirt ad:
- GUARANTEED 100% as pictured
- Authentic export-quality, precise stitching down to every millimeter
Highlight unique benefits compared to other shops:
- Check the product before payment
- 1-week return policy if not satisfied
- 5% discount for members
- FREE nationwide delivery
Part 4: Call to Action and Contact Information
After providing all the information and commitments, you must leave your contact details and include a strong call to action (CTA) such as like/share/comment/inbox or purchase prompts. Remember, the CTA should be powerful and decisive to encourage customers to convert their interest into actual orders.
Example (following the men’s clothing product description):
Don’t miss this MONTH’S MASSIVE DISCOUNT!! Hurry to X Shop to grab beautiful clothes for Christmas!!!!!
- X Shop – Specialized in authentic men’s fashion
- Address: Abc Huỳnh Tấn Phát, Tan Thuan Dong Ward, District 7
- Hotline: 07979 abc ab
Part 5: Adding Hashtags
At the end of your post, add hashtags related to your product, shop name, or trending events. Note that hashtags should be written without spaces or accents and preceded by the # symbol.
Example: If X Shop advertises men’s T-shirts, jeans, and a trending event is the new song release by Đen Vâu and Justatee called “Đi về nhà,” you can hashtag as follows:
#Xshop #aothunnam #aothun #aothundep #aothungiare #quanjean #jean #quandep #quangiare #denvau #justatee #divenha
2) How to target your ideal customers for online clothing
Target by Product Category: Start targeting broadly and then narrow down step-by-step. For example, from Fashion Accessories ⇒ Men’s Fashion ⇒ Men’s T-shirts.
Target by Competitors: Look at major players in the fashion industry with Facebook pages having over 100,000 likes. Target people who like those pages, as customers interested in competitors’ products might also be interested in yours.
Target by Customer Profile: Research and visualize your ideal customer’s interests related to your product. Consider behaviors or ownership of premium devices, frequent travelers, or those with high spending potential. The more detailed your customer persona, the more precise your targeting.
Create Different Ad Groups for A/B Testing: Run multiple ads targeting different customer segments and content variations. Measure which groups perform best and focus your budget there while cutting ineffective ones. This optimizes ad spend and improves conversion rates.
3) Regularly monitor and optimize your ad campaigns
You must regularly monitor all advertising campaigns because they might be effective at the moment, but within just 24 hours, they can lose effectiveness, deliver less, spend more money, yet fail to reach the right target customers.
Therefore, frequently checking the metrics to evaluate whether the campaign is successful, optimizing the audience, and changing images or content are essential steps to make the advertisement successful.
4) Some Notes
When it comes to the fashion industry, it is probably the sector that must always lead trends; even falling behind by a small step can make your ad outdated!
Your clothing must always be updated and timely. Do not use ads for warm clothes in summer, even if they were effective before, because they will no longer work in the summer season.
Content for clothing ads should hit the trends accurately, constantly change, and be creative—images too. Avoid sticking to old, repetitive content that makes your ads boring. And remember to highlight promotional programs upfront to attract consumers.
If you find writing content, designing eye-catching images, or optimizing ads too time-consuming, why not try an advertising agency like LoLo Media? We support you with attractive content writing, modern and trendy image design, and daily account optimization! You will also be shared access to your account to regularly monitor your ads!
Contact LOLO Media now at hotline 086.629.8888 for expert consultation on extremely effective Facebook clothing advertising!