The demand for advertising on Facebook is increasingly high among individuals and businesses in the commercial sector. Facebook is a communication channel that can be fully leveraged to sell products and find potential customers through its advertising features. However, for various reasons, Facebook’s ad review process can take a long time. Therefore, let’s explore the causes and solutions with Lolo Media in the article below!
1. What is Facebook advertising? What are the benefits of advertising on Facebook?
What is Facebook advertising?
Facebook advertising refers to the ads displayed on Facebook aimed at promoting services, products, and offering programs to potential customers. Thanks to these ads, you can reach over 2 billion Facebook users every month.
You don’t need to be an expert to advertise on Facebook. You can create and run campaigns using simple self-service tools, then track performance through easy-to-understand reports. No matter what type of audience you want to reach, you will find them on Facebook.
Benefits of advertising on Facebook
- Fast Results: Facebook ads allow you to reach users immediately after launching your campaign.
- High Communication Effectiveness: Facebook is the world’s largest social platform, making it highly effective for communication. Advertising on Facebook helps businesses gain more visibility for their page and increase traffic to their core website content.
- Precise Targeting of Potential Customers: Facebook analyzes advertising data to target users based on location, demographics, age, gender, interests, behaviors, and more, ensuring ads are shown to the right audience with relevant needs.
- Broader Reach: You can market your products to a larger number of customers through advertising campaigns without spending much time.
- High Conversion Rates: Products exposed to more targeted customers tend to achieve higher conversion rates.
- Easy to find potential customers: You can find more potential customers through likes, shares, and comments generated by your ads.
==> See also: Quality Facebook Ad Account Rental Services
2. What does the Facebook ad review process include?
The ad review process may involve examining specific components of the advertisement, such as:
- Images, videos, or text content
- Targeting information
- Ad destination (where the ad directs people, such as a Facebook Page or website)
- Special ad categories
- Advertiser’s permissions
- Other important components and information
Based on the review results, the ad will either be rejected or approved to run.
3. Reasons why Facebook ad review takes a long time
The exact time for Facebook ad review is not specifically defined, but typically ads are reviewed within 24 hours after you create and submit them for approval. If your ad has not been reviewed after 24 hours, it may be due to one or more of the following factors:
- New Advertising Account: If this is your first time running ads with a particular account, it’s normal for Facebook to take longer to review your ads because they need to queue and scrutinize new accounts more carefully.
- Mismatch Between Account Information and Visa Card Details: If the information on your Facebook account does not match the details on your Visa card, this can delay the review process.
- Use of Visa Cards on Facebook’s Blacklist: This includes virtual (non-physical) Visa cards or cards issued by banks that Facebook has blacklisted due to frequent payment issues or fraud risks.
- Violation of Facebook Policies: If your ad campaign contains elements that violate Facebook’s Community Standards or Advertising Policies, the review process may be extended or your ad may be rejected.
4. Solutions to overcome Facebook ad review delays
To address the issue of slow Facebook ad reviews, you can apply the following measures:
- Appeal to Facebook: If you believe your ad campaign or ad set was unfairly rejected, you can request a review through the Account Quality section on Meta’s platform: https://www.facebook.com/accountquality. Submit your appeal with clear explanations and any required documents to expedite reconsideration.
- Start with Simple Ads for New Accounts: For new advertising accounts, begin by running simple campaigns to build account credibility and trust. This helps Facebook review your ads faster and more smoothly.
- Use Reputable Visa Cards: Use trusted Visa cards from well-known banks such as Techcombank Black Card, Vietinbank, BIDV, VP Bank, TP Bank, Pvcombank, etc. Avoid virtual or blacklisted cards that Facebook may flag.
- Update Account Information Accurately: Ensure your profile information is clear and accurate, including a recognizable profile picture, correct date of birth matching your ID, and use a Visa card registered under your name consistent with your Facebook ad account and personal account. This increases Facebook’s trust and prioritization.
- Edit Ads to Comply with Facebook Policies: Review and adjust your ads to fully comply with Facebook’s advertising policies.
- Use Facebook’s Pre-Check Tools: Utilize Facebook’s ad diagnostic and preview tools to verify your ads before submission, helping to avoid automatic rejections or delays.
- Create Campaigns During Facebook Support Working Hours: Launch your campaigns during Facebook’s main review team working hours (typically business hours) to increase the chances of faster ad approval.
5. Some tips to help speed up Facebook ad review
To ensure your ads are reviewed as quickly as possible, keep the following points in mind:
- Always comply with Facebook’s Community Standards and Advertising Policies.
- Thoroughly check the quality of your ad account and ad content before submitting for review.
- Verify and update your advertising methods accurately, ensuring that all information is precise and transparent.
- Avoid using copyrighted content in your ads.
Slow ad review can seriously impact your business’s advertising campaign performance. Understanding Facebook’s ad review time and the reasons behind delays will help you effectively handle this situation. If your ad review is taking too long, you can immediately double-check the information in your ad or resubmit your review request.
For any questions about Digital Marketing solutions, please contact us promptly via Zalo or hotline: 079.4345678 for quick support from LoLo Media.