The spa industry is a very HOT sector, but Facebook advertising is extremely challenging. Follow the article below to learn the simple tips for running spa ads on Facebook!
Spa is an extremely hot industry at present due to the increasing beauty demands of women. However, the competition in this industry is also very high. If you do not effectively promote your brand and services to customers, you may fall behind your competitors.
However, running spa ads on Facebook is not easy; you may easily encounter sensitive images and restricted phrases by Facebook, which can lead to your ads being blocked. Don’t worry, follow the tips below for running spa ads!
1. Is running spa ads on Facebook effective?
As you have seen, the demand for beauty services is currently extremely high. Customers are willing to spend more money on beauty services to choose places with REPUTATION and HIGH QUALITY.
If you want to enter this industry but do not run Google/Facebook advertising campaigns to promote your brand, you may suffer significant disadvantages and find it difficult to develop in this highly competitive field.
However, the budget for spa and beauty industry advertising is extremely large:
- Spa ads must target a high-segment customer audience
- Conversion costs are higher compared to other industries
- Large brands spend hundreds of millions (VND) to develop campaigns, so if you lower your Facebook ad bids, your ads will not be competitive. Conversely, if you bid following competitors but with a low budget, your ads will be fully distributed before you reach your target customers.
Therefore, to advertise spas on Facebook successfully, you need to allocate a considerable budget. But if you truly want to develop well in this highly competitive beauty market, you must have effective brand advertising campaigns.
2. Factors determining success
Service Quality
In the beauty industry, customers always prioritize SERVICE QUALITY above all. They are willing to spend tens or even hundreds of millions of VND to go to a reputable place rather than a cheaper one without guaranteed good quality and reliable service. Therefore, beauty customers tend to prefer large, reputable salons even if the cost is higher.
Marketing Strategy
Having good spa service quality alone does not guarantee increased revenue. To achieve more stable revenue, you must have an excellent marketing strategy that promotes your brand and services effectively to customers so they better understand your spa and decide to use your services.
Also, don’t forget to take care of customers to raise their satisfaction and turn them into loyal clients.
3. Standard spa advertising process
When your spa is in the brand expansion stage
At this stage, you target users interested in beauty, whether they already know your brand or not.
Set objectives: Focus on INTERACTION METRICS such as clicks, likes, shares, and comments on your fanpage. Do not focus on how many customers register for your services yet.
High interaction rates help build your brand and reputation successfully.
Facebook ad formats: Since your spa is not yet famous, start Facebook advertising with reach-oriented ads such as post ads, video ads, or website link ads.
Ad content: At this step, since customers do not yet know your brand well, pushing many discount programs may not be trusted by customers. Instead, consider content like skincare tips, at-home beauty guides, or trends in beauty for 2020 to build trust and engagement.
Advertising Spa at the Conversion Stage
After successfully building the initial foundation, you will have data on customers interested in your beauty services. At this point, you take actions to encourage them to use your services.
Facebook ad formats: At this stage, you can use post ads, Canvas ads, or Facebook Lead Ads to reach your audience.
Ad content: Focus on promotions to stimulate customers to use your services. It is best to create a form for customers to fill in their information along with promotional offers, helping you collect valuable customer data for follow-up.
4. Some effective spa advertising ideas
4.1 How to target the right audience
To target your spa advertising campaign effectively, keep these points in mind:
- Limit geographic location: Since spa is a local service, customers usually do not travel far for beauty treatments. Targeting nearby areas is essential.
For example, if your spa is in District 10, Ho Chi Minh City, target directly District 10 and nearby districts like District 5 and District 6.
- Target people who have interacted with your page to increase engagement and conversion potential.
- Target multiple audience groups to perform A/B Testing and select the most suitable group.
For example, your spa offers various services like acne treatment, melasma treatment, skin whitening, full-body massage, and anti-aging recovery.
Each of your service groups will have different target customer segments: Students (customers aged 20-26) are suitable for acne treatment and low-cost relaxing massages.
Melasma treatment and anti-aging recovery services are for customers aged 40 and above, who are not concerned with acne treatment at this stage.
Based on customer segmentation and product type, you will create appropriate advertising content. For example, middle-aged customers do not prefer too many icons or long content but detailed information, unlike students who like colorful, eye-catching ads focusing more on price.
4.2 Appropriate Use of Remarketing
If you have a website, install the Facebook Pixel and run Remarketing campaigns to target people who have visited your site but have not yet used your services.
4.3 Focus on Developing Attractive Content and Images
Add hashtags related to your brand or services at the end of posts to help customers find you when needed. When running promotions, create engaging content and eye-catching images to encourage customers to share posts and tag friends. You can try advertising ideas like mini-games, service review forms, gifts for new customers, or special offers for the first 50 customers.
Additionally, spa customers care deeply about after-service care. Therefore, you must have a perfect customer care plan to convert customers into loyal clients. Remember that 20% of loyal customers often bring 80% of the profits.
5. How to run spa ads effectively without getting your account blocked
Running spa ads on Facebook is prone to account blocking or ad disapproval because of violations of Facebook’s advertising policies, including:
- Ads must not show excessive skin exposure, close-up body shots, or sexy images; before/after photos are prohibited.
- Avoid guaranteed claims like “100% GUARANTEED” and avoid mentioning ingredients or terms such as collagen, miracle cures, silicon, chemical components, herbs, treatment, acne removal, scar removal, etc.
- Do not buy fake likes for posts used in ads.
- Always keep sufficient funds in your payment method for Facebook to deduct ad costs.
The spa industry is very competitive and hot right now. Without actively running ads to promote your brand and services, your business may struggle to grow long-term.
Don’t worry, running Facebook spa ads is very simple with just ONE STEP: pick up the phone and call LoLo Media’s hotline to get expert consultation and run the most effective ad campaigns!