Those who want to invest in SEO need to understand many concepts and supporting software. This is quite difficult and time-consuming for beginners. However, we must update and develop in order to succeed with SEO. There are many convenient and effective software tools supporting SEO. Surely, anyone who wants to achieve high efficiency must know about SEO PowerSuite. So, what is this software? How is it used? Everyone can refer to and apply some of the information below.
What is SEO PowerSuite?
This is software that supports achieving better SEO results for websites. It is compiled as a replacement for 5 popular and important tools, including:
Website Auditor: This is the most important and useful tool in this software suite. It helps us check all errors or issues occurring during our SEO process. Thanks to this, SEO practitioners can quickly detect and fix errors. Compliance with basic principles will also be ensured.
Rank Tracker: This tool helps us track the ranking of keywords as well as websites according to user popularity and adherence to high SEO standards. Keywords will be displayed and updated in order like a ranking table. From there, we can easily identify competitors and popular keywords to perform SEO that attracts customers.
SEO SpyGlass: Thanks to this tool, we can check the backlinks of a website upon request. From there, research can be conducted to design and run backlinks suitable for the market and achieve the highest effectiveness.
Link Assistant: Thanks to this tool, we can quickly and accurately check the status of backlinks.
BuzzBundle: It helps users store login information for websites with just one time entry. Besides that, this tool also helps share your website links on other social networks without being flagged as spam. It also accelerates the Google indexing process.
How to Install SEO PowerSuite Software
After understanding what SEO PowerSuite is, those specializing in this field will definitely proceed to install the software. Below is the installation guide for using SEO PowerSuite that everyone can refer to and follow.
First, search on Google with the phrase “download SEO PowerSuite software” to select and download the software to your computer, then install it like any other software. Besides that, you need to install Privoxy software.
Find the C drive folder and open the file user.action. Then run one of the five SEO PowerSuite tools as a test. This step is necessary to add a proxy to the software. Note that you only run the test and then click Cancel without creating any campaign or performing any promotion activity.
On the toolbar, there is a Preferences button. Click it, then select Proxy Setting, and check the box for Use proxy. A small dialog box will appear where you enter Address: 127.0.0.1 and Port: 8118. After entering, click OK.
Go to Help → Registration info to fill in the user’s personal information. This completes the SEO PowerSuite installation.
Building a Successful SEO Campaign with SEO PowerSuite
So how can we run a successful SEO campaign using SEO PowerSuite? This is definitely a question many people have today. Below are some usage instructions for SEO PowerSuite that everyone can follow. Because this software includes 5 different tools, we will explore each step to combine them into a successful SEO campaign.
In this case, you will use the Rank Tracker software. Among a vast number of keywords, select those with popularity and public recognition in a beneficial way. Prioritize keywords marked in green. This indicates a good effectiveness index and the ability to attract many customers.
Checking Website Ranking
SEO PowerSuite also has the function to check website rankings. To build an SEO campaign, you should know where your website currently stands to use the software effectively. Click Check Ranking to see your website’s current ranking. Perform more SEO for the top keywords to boost their exposure to the public.
Identifying Issues
During the SEO process, problems with the website are inevitable. Here, you can check using the Website Auditor tool. It will guide you and list some errors that your website may need to fix or resolve. Change the weaknesses your website currently has to make it more complete.
Optimizing the Landing Page
There are many ways to optimize a landing page. Among them, you can analyze the website or adjust the website content to keep it updated and closer to the audience. After editing some parameters in certain sections, make sure it is fully optimized.
Removing Harmful Links
Check all the backlinks you have created. If there are any links that lower your SEO website’s quality, delete them immediately. If you want to add new links, do it quickly at that moment. Creating quality backlinks is essential when conducting SEO.