Many people still do not fully understand the importance of seeding; it plays a crucial role in increasing the effectiveness of advertising. At the same time, it helps customers trust and pay attention to the products you are selling. So, do you know how to do seeding effectively yet? In the article below, we will guide you on how to seed for your Facebook ads.
1. What is the effect of seeding for Facebook ads?
In fact, no customer wants to be the first consumer to buy a product. Because online shopping means accepting that you can only see images and cannot hold or try the product, it is not trustworthy enough to place an order.
Seeding at this point becomes necessary and maximizes its effectiveness. Specifically, it involves increasing the number of likes and fake comments based on a pre-planned script to attract customers, build trust, and especially help consumers see positive feedback from previous buyers. This is considered a step to build trust with customers.
To achieve this, you need to know how to use a variety of different seeding methods. In the section below, we will guide you in more detail.
2. Building a seeding script for Facebook ads
For customers who have never bought from your business before – meaning they have only recently become friends or followed your page or Facebook. For these customers, you need to apply one of the following 4 types of feedback.
3. Creating feedback in the form of comments
The simplest form of seeding is still posting the product as usual and using seeding accounts (also understood as “bait accounts”) to comment with feedback content under the post. In these comments, you should post real images or materials that attract buyers.
Feedback materials should avoid vague phrases like “this product is very good” or “very effective.” Instead, you should include everyday and realistic stories. The images posted should be authentic photos that make customers feel friendly; you can take these photos yourself.
For example, if you are selling household items, you can create feedback like this:
- The seeding account posts an image with the message: “Today I fried Bánh chưng with filtered water without oil or fat. All thanks to the quality pan I bought from my sister. Honestly, after using several pans bought at supermarkets and big stores, switching to this pan feels completely different and worth the money. The design is also sophisticated, even has a slot for chopsticks—super cool. Overall, very satisfied.”
- The main account can comment in reply, for example: “You already know how to choose good stuff, haha.”
In your feedback posts, you can tag a few friends to both review and introduce the product to interested people.
Or in posts with a cheerful message, you can also use them to provide product feedback. That means using seeding accounts to comment under posts on the main account. Note that for cheerful posts, the comments should be playful but still subtly praise the product.
This type of seeding should be used daily and regularly. Every post you upload needs to have comments below. Customers will silently read and evaluate, and even you might not realize it.
4. Creating feedback by posting on personal walls
This seeding method is quite simple: you just need to use bait accounts to post real experience feedback on the main account’s wall, similar to how you post birthday wishes when receiving birthday notifications.
For example, if you work in design or construction, you can use a seeding account acting as a customer to post on the main account’s wall like this:
“Everything has been arranged and construction is about to start. My spouse and I thank you for the ideas and design for our dream house. Anyone needing modern living space design can contact him directly.”
After successfully posting on the main account’s wall, use a few seeding accounts to interact back and forth to create authenticity. For example:
- Seeding account 1: “Congratulations to you two! The house looks amazing. I’m planning to build one too, maybe in a few months. I’ll ask you to connect me with him then.”
- Posting account: “Okay, just let me know. Honestly, he’s very enthusiastic.”
- Seeding account 2: “You guys are great to have such a beautiful house. Does he also do interior design?”
- Posting account: “Yes, he does.”
- Seeding account 2: “Oh, I’ll message him to check it out. Thanks!”
The advantage of this seeding type is that when customers visit your Facebook wall, they can read the feedback and may visit the posting account or message privately. Also, this is a good way to post when you lack ideas for new posts.
However, you should avoid overusing this seeding type too frequently or continuously. It’s better to space it out about once a week or occasionally to maintain authenticity. You should also vary your writing style to avoid repetition and artificiality.
5. Creating feedback in the form of inbox chat messages
This method uses seeding accounts to create customer feedback chat conversations. Many people already know and use this method, but to increase authenticity, you should pay attention to a few small details:
- Instead of just taking screenshots of chat messages, you should record a video clip. Capture a few important messages, then record about 30 seconds starting from opening Messenger, finding the message, opening it, and scrolling to the feedback chat. This proves that the customer is real and the feedback is genuine.
- You can create a series of pending messages and post an article stating that you will try to check all messages as quickly as possible. This approach is widely used nowadays.
Occasionally, to create freshness, you can also record live when customers are directly messaging you. Live chat messages help readers not feel bored.
6. Appropriate seeding timing
Many people mistakenly think that seeding will affect the customer segment during advertising campaigns. However, it actually does not cause the negative impact that many believe.
What you need to pay attention to is the appropriate timing for seeding your ads. Usually, to achieve high effectiveness, you should seed before turning on the ads or while the post is pending approval. When the ad post is published and reaches customers, they will see authentic seeding and trust the product more.
Seeding is always necessary to increase sales effectiveness, whether for regular posts on personal pages or ads. The above article has guided you on seeding for Facebook ads. Besides seeding, online business requires many other factors to boost sales, such as finding quality suppliers, effective marketing methods, and business strategies. Follow us to learn more sales experience and achieve high efficiency.